Branding, it is not as 'cheem' as you thought

One may go far to university to learn about marketing and business in order to get a perfect recipe to establish a name. However, establishing a brand is a very down to earth matter. All lessons will eventually go to find something which fulfils the customers’ desire. Yet, proper education is still needed in order to master the art of branding.

Today, I attended a talk about Botak Jones. The owner, which name I cannot spell or pronounce, shared with some 16 people or so his experience in establishing and maintaining a brand which is quite well-recognised here. He explained that the most important is getting to know what your patrons want, but be mindful when making decision as it cannot only satisfy a group of people and leave the rest. Everyone matters.

Furthermore, it is more important to be honest and realistic to your customer as we need to earn trust from our customers. He pointed out that he is not afraid of advertising negative things like price hikes or re-portioning as it actually exposes his honesty. Well, it is definitely better than secretly re-portion the serving and convince the customer that nothing has changed.
Thirdly, copying and imitating are unavoidable. Staff may come and go and who knows if he/she only wants to copy the recipe? That is why there is a need to go for extra-mile. It is perfectly alright to exceed the customer expectation and offer some extra service. Extra service does not necessarily be a huge rebate or a ++ kind of things. Smile and affectionate gesture will do. They are not subjected to 7% GST anyway.

Last but not least, be wise. Recession comes and there is no need to make a fuss of it. Try to reap some benefits from it. While other eateries may cut down spending on marketing and cutting off job, do not hastily follow. Warren Buffet once said that be greedy when other are fearful, but be fearful when others are greedy. Buffet’s principle serves him well and put him on the list of richest people on our earth. What botak jones does is spending more on marketing when others are spending less. This makes his advertisement stands out from the rest - less rival so to speak.
That’s all, no conclution. It is up to your reader to make your conclusion.

P.S. Another case study : Pepsi vs Coke, Singapore Airlines vs Cathay Pacific